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I create stories that inspire action.

I’ve worked as a marketer with SaaS businesses, B2B, B2C, D2C, arts organizations, schools, public agencies, startups–you name it.

At the end of the day, they all needed the same thing: trust.

I believe that stories create the strongest connections.

I’ve spent my career helping people tell stories that stick.

On this site you’ll find some case studies of how I use media to connect with audiences in a meaningful way that builds lasting trust.

Thanks for stopping by.




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KYLE SHEEHAN

ABOUT

I create stories that inspire action.

I’ve worked as a marketer with SaaS businesses, B2B, B2C, D2C, arts organizations, schools, government agencies, startups–you name it.

At the end of the day, they all needed the same thing: trust.


I believe that stories create the strongest connections.

I’ve spent my career helping people tell stories that stick.

On this site you’ll find some case studies of how I use media to connect with audiences in a meaningful way that builds lasting trust.

Thanks for stopping by.



︎︎︎ Email
︎︎︎ LinkedIn

01 EXPERT DRIVEN CONTENT
PROCORE.COM/LIBRARY



PROCORE.COM/LIBRARY
The returns on a content marketing bet can be huge, but to be successful it takes a couple of key ingredients: velocity and quality. Our content team joined Procore as part of an acquisition, and although we’d already proven that our model worked in a specific segment of the construction industry, Procore’s customer base is the global construction industry.

Our creative team consisted of 4 writers, 3 designers, and 2 video creators. I led the team of two video creators on our mission to help and educate the construction industry.

We took advantage of the ubiquity of video conferencing and got to work conducting interviews. Between the two of us, we produced 100 snackable videos our first year using traditional editing tools. 

In our second year, I began experimenting with Descript, an AI powered editing tool. Embracing new ways of working gave us a 300% increase in output velocity. 

The quality of our team’s work has grown with the volume we’re able to produce, and procore.com/library now sees half a million visitors a month and growing, hundreds of hours of video consumed a month, and millions in pipeline generation. 

Below you’ll find links to just a few articles with our video shorts, but there are hundreds spread across procore.com/library.


ROLE:
Supervisor of media production